The Secret to Effortless Korean Beauty.
Welcome to Sooyu Skin, your gateway to premium Korean beauty at an affordable price. Based on the philosophy of "Sooyu" (수유)—meaning nourishment and care—we bring you the best of high-end Korean skincare and makeup with a fun, youthful, and elegant touch.
We are proud to work directly with trusted manufacturers and beauty experts in South Korea to offer authentic, high-quality products. Whether you’re on a quest for radiant skin or the perfect makeup look, we curate a range of trendy and effective products that deliver real results.
Inspired by Korea Loved by Your Skin
From hydrating skincare essentials to long-lasting makeup, our collection is designed to enhance your natural beauty effortlessly. We’re passionate about bringing you the latest innovations and timeless traditions of K-Beauty, so you can enjoy a luxurious skincare ritual without the luxury price tag.
As we grow, we continue to expand our product range, seeking the most innovative beauty solutions from South Korea and beyond.
Looking to create your own Korean beauty brand? We also offer OEM and ODM services, working closely with major Korean manufacturers to help bring your beauty vision to life—from concept to delivery.